training: the acquisition of knowledge, skills and competencies

continued training: to update skills throughout working life; professional development

                                                                                                                                                                                                                                                                                                                                                                ©training4performance(2010)         

Simon Houghton FCIM FInstSMM:

Simon has been involved in training and development since March 1997 and is a Partner in training4performance. He has been a member of the Training Faculty at the Chartered Institute of Marketing since 1998, where amongst other roles he is the lead Course Director for Key Account Management and delivers professional qualifications up to post-graduate level. Simon is also an Associate Consultant for the Institute for Work Based Learning at Middlesex University.

Immediately prior to 1997 Simon held the position of Sales & Marketing Director for Amtech Europe Ltd based in Cambridge.  He has 32 years experience in sales, marketing & management in the Electronic Security Systems and Business Training industries. Simon is a Fellow of both the Chartered Institute of Marketing and the Institute of Sales & Marketing Management.

He was a guest Home Office lecturer at the Crime Prevention College in Yorkshire for over 6 years. Simon has lectured, trained and spoken in the past at Southampton & Loughborough Universities, the Bradford University School of Management, the Garda Síochána Training College in the Republic of Ireland and numerous seminars & conferences.

His personal areas of expertise include:

•  Business Strategy                    

•  Communication & influencing skills

•  CRM systems implementation  

•  Customer service

•  Key Account management  

•  Leadership

•  Management (all levels)   

•  Marketing                  

•  Negotiation skills

•  Presentation skills  

•  Sales management

•  Sales skills, basic to advanced         

•  Team building

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